Matador Coffee Roasting Company (US 89)

What happens when a father and son bring twenty years of Seattle coffee expertise to Arizona? Matador Coffee Roasting Co. was founded in 2005 by Jack and Mario Martusciello. Mario had already spent over two decades in the coffee business and owned a shop in Seattle (arguably the coffee capital of the United States). He decided it was time to move back to Arizona and start something new. Instead of just opening another cafe, he launched a wholesale roasting operation dedicated to sourcing exceptional beans from around the world.

This East Side location sits in the Marketplace at the base of Mount Elden. If the Milton location is the hectic hub for travelers and students, this spot is where locals go to actually hear themselves think. The space is cleaner and more expansive. You can spread out at a large table without fighting for elbow room.

Order the Thin Mint latte. It tastes exactly like the famous cookie (minty and chocolatey without being too sweet). The espresso still comes through. You are not just drinking a liquid dessert.
They serve hearty breakfast burritos and pastries here. Same quality as the main branch. This makes it a solid pit stop if you are heading out to Sunset Crater or Wupatki National Monument. Fuel up before the drive.

The vibe is calm and functional. You can work without distraction. You can meet a friend without shouting. The coffee is consistently excellent because Matador roasts their own beans and has been doing it long enough to know what perfection actually tastes like.
Matador Coffee Roasting Co. proves that experience matters. Two decades of roasting knowledge in every cup you drink.

Check out the flagship Matador Coffee location.
View other awesome coffee shop finds in nearby Sedona.